How to register a domain?

How to register a domain?

System administrators, people whose work is somehow connected with the Internet, sooner or later have to deal with the need to register a domain. It should be noted right away that the registration procedure does not imply the transfer of ownership; in fact, it is the conclusion of a lease agreement for a period of more than a year.

After the registration is completed, you can use the name to host a website, create a mail service on its basis, or solve other problems. In any case, the owner remains ICANN, a corporation that is responsible for numerous domain names and IP addresses. How to register a domain? What is required for this?

General concept

The term domain refers to the symbolic address on which a network resource is located, for example, “google.com”. Alphabetic characters have become more widespread than digital ones; they are much easier to remember. If chosen correctly, the name will become an effective marketing tool, will contribute to the popularity and traffic of the news, information portal or online store.

Domain selection rules

The domain must meet at least two basic technical requirements:

• Maximum length - 255 characters, taking into account periods and subdomains;
• Absence of specialized characters. Only letters, numbers, hyphens are allowed.

The name can contain letters of both the Russian and English alphabets - the choice depends on the geographical position of the organization represented, the place of residence of the main target audience. Similar rules are relevant for the registration zone, for example, for Russians, sites located in the ru zone are more understandable and attractive, com and net are international areas.

Of course, the domain name should match the name of the company or, at least, be close to it in spelling to avoid confusion.

When choosing a domain, you should follow a number of recommendations:

• Brevity. The shorter the address, the easier it is to remember and enter it in the search bar.
• Ease of pronunciation. This makes it easier to remember, allows you to share the site with friends in friendly conversations.
• Absence of complex transliterations. It is better to exclude the use of hissing and other sounds, the English spelling of which is too cumbersome and non-obvious, looks like “sch”, “zh” or “pf”.
• Absence of numbers. They complicate and overload the writing.
• Coincidence with the topic of the network resource, the name of the owner organization.

Which level should I choose?

The third-level domain is available free of charge, however, such savings are irrational - it causes mistrust of the target audience, as well as insufficiently effective indexing by search engines, and one cannot count on high positions in the search results lists.

The second level is a more correct option, providing several advantages:

• Advanced functionality, providing ease of management;
• The ability to select a name that most fully reflects the specifics, content of the network resource;
• Efficient indexing by search engines, allowing you to implement various marketing strategies, use SEO tools;
• Increased trust from the target audience.

Registration procedure

To use a domain, successfully complete the registration procedure, you must use special services, services of specialized organizations that have the necessary license and accreditation. The algorithm of actions is as follows:

• Checking the selected name. It should not only be unique, memorable, corresponding to the specifics of the site, but also free. Duplications are unacceptable. Specialized services are also used for verification.
• Filling out the questionnaire. Here you need to indicate who will use the domain, personal data, legal status, whether it is an individual entrepreneur, private or natural person. The set of specified data may change depending on the requirements of the intermediary organization.
• Confirmation of purchase and payment. As a rule, you can pay for a domain using a bank card or an e-wallet.
• Linking a newly purchased name to a website.

Before registering, you should immediately decide on its duration. As a rule, the longer the term, the more profitable it is to use. You also need to pay for the domain in a timely manner, especially if the choice was successful, the site has high traffic, it attracts new users, and demonstrates good conversion rates. If you do not pay in a timely manner, the domain may be put up for sale again and intercepted by a new user.

Author of the article:

Editor-in-Chief

Danaev Almaz