System administrators, people whose work is somehow connected with the Internet, sooner or later have to deal with the need to register a domain. It should be noted right away that the registration procedure does not imply the transfer of ownership; in fact, it is the conclusion of a lease agreement for a period of more than a year.
After the registration is completed, you can use the name to host a website, create a mail service on its basis, or solve other problems. In any case, the owner remains ICANN, a corporation that is responsible for numerous domain names and IP addresses. How to register a domain? What is required for this?
The term domain refers to the symbolic address on which a network resource is located, for example, “google.com”. Alphabetic characters have become more widespread than digital ones; they are much easier to remember. If chosen correctly, the name will become an effective marketing tool, will contribute to the popularity and traffic of the news, information portal or online store.
The domain must meet at least two basic technical requirements:
The name can contain letters of both the Russian and English alphabets - the choice depends on the geographical position of the organization represented, the place of residence of the main target audience. Similar rules are relevant for the registration zone, for example, for Russians, sites located in the ru zone are more understandable and attractive, com and net are international areas.
Of course, the domain name should match the name of the company or, at least, be close to it in spelling to avoid confusion.
When choosing a domain, you should follow a number of recommendations:
The third-level domain is available free of charge, however, such savings are irrational - it causes mistrust of the target audience, as well as insufficiently effective indexing by search engines, and one cannot count on high positions in the search results lists.
The second level is a more correct option, providing several advantages:
To use a domain, successfully complete the registration procedure, you must use special services, services of specialized organizations that have the necessary license and accreditation. The algorithm of actions is as follows:
Before registering, you should immediately decide on its duration. As a rule, the longer the term, the more profitable it is to use. You also need to pay for the domain in a timely manner, especially if the choice was successful, the site has high traffic, it attracts new users, and demonstrates good conversion rates. If you do not pay in a timely manner, the domain may be put up for sale again and intercepted by a new user.
The user account is opened immediately after the application is submitted.
Immediately after making the payment, you can start using the service immediately.